When registering your numbers for SMS A2P10DLC, you will need to submit a request on our Support Portal.
Below you will find a list of each field that will need to be completed, along with the Do's and Don'ts to best ensure successful registration.
| Field | Do's | Don'ts | Comments |
| Please select your contact reason below | Choose "Number Porting, Purchasing, and Compliance" | Do not select any other choice when submitting a first A2P10DLC registration | |
| What can we help you with? | Choose "A2P10DLC SMS Registration (USA/CA Only)" | Do not select any other choice when submitting an A2P10DLC registration | Aircall will automatically process this form to register your numbers. Other forms will not launch the process |
| What do you need to do? | Choose "Submit New A2P10DLC Registration" if you are registering a new campaign; or choose "Add Number to Existing SMS A2P10DLC Campaign" if you need to add phone numbers to an already registered campaign | Do not select "Submit New A2P10DLC Registration" if you need to update an existing campaign | |
| Brand name | It should match the name visible for your clients and be consistent with the website you provide in the website field later | Do not designate a brand name that is not the same as the one seen on the website you provide later | Aircall has seen campaign vetting being rejected because the brand is not easily identifiable by consumers |
| Company name | It should match the name on your business tax returns | Do not use another company name | |
| Form of Business | Choose the appropriate option for your Company. If you are a publicly listed company please select "Public-For Profit" | Public Companies will be asked to fill the field "Email Address of Brand Representative" in order to complete 2-factor authentication | |
| Email Address of Brand Representative | Please provide an email address that must be from a domain associated with your public brand. This field will only be applicable to Companies that have selected "Public-For Profit" as Form of Business and it is mandatory. | Public entities will receive a two-factor authentication (2FA) email to the address provided. The brand representative will then have 7 days to verify their identity by clicking on the link in the email. | |
| EIN | Fill it in like this "123456789" | Do not fill it in like this "12-3456789" or with more than 9 figures | If you do not use 9 digits for US and Canada, the registration will fail on the TCR. Only the 9 first digits of the Business Number (BN) are accepted for Canada |
| Website | It should match the name visible for your clients and be consistent with the Brand name you provided. The brand should be easily findable on the website. | Aircall has seen a lot of campaign vetting being rejected because the website provided does not function or the brand is not easily identifiable on the website. | |
| Contact details: phone number | Fill it in like this "14561112223" | Do not fill it in like this "(456) 111-2223" or "+1 (456) 111-2223" | Required by the TCR, with prefix in 11 digit format |
| Address: State |
Fill it in like this "CA" In 2 letter code for United States |
Do not fill it in like this "California" | Format required by the TCR |
| Address: Country |
Fill it in like this "US" In ISO 2 country code |
Do not fill it in like this "United States" | Format required by the TCR |
| Use case | Use our Knowledge base article to help you choose the appropriate use case | Do not choose a use case that does not match samples you will provide below | If you do not need to send a high volume of SMS, and only require conversational usage as Aircall’s native solution offers, select a "mixed" or "low volume" use case. But please refer to our Knowledge Base article around campaigns and rate limits to be sure. |
| Description of the use case | Try to be as precise as possible. Minimum Length of 40 characters. An example could be "We use our text message channel as a way to interact between our Sales representative and our clients to discuss quotes and follow up on contracts. Our Support team is also interacting with clients for customer care, to provide assistance when clients reach out to us.” | Do not be too vague like "This is to text my clients for commercial purposes." | The Campaign will be rejected by the TCR if the description is too vague. Registration process won't start if the minimum length of 40 characters is not met. |
| Sample 1, Sample 2, Sample 3 | Try to be as precise as possible. Minimum Length of 20 characters. Do not forget an opt out message and business name on at least 1 sample. Like "Hello {FirstName}, following your question to our Support team, we have updated the ticket and updated your details information. Do not hesitate to reach out if needed. Thank you, Samantha from Aircall. Reply STOP to opt out." | Do not be too vague or different from the use case you choose | Campaign will be rejected if samples do not match with the use case provided. This is the main reason for a campaign being rejected during the vetting process. Registration process won't start if the minimum length of 20 characters is not met. |
| Opt out message | A good example is "Reply STOP to opt out.". Minimum Length of 20 characters. | Do not fill it in like "Opt out is managed manually if someone asks". | Opt out management is mandatory. Registration process won't start if the minimum length of 20 characters is not met. |
| Help message | A good example is "To get support please visit www.example.com. Reply STOP to opt out, reply START to resubscribe." Minimum Length of 20 characters. | Do not answer something like "clients can reach out to us by email if they need help". | The Help message field is specific to the SMS channel when clients send HELP by SMS. Registration process won't start if the minimum length of 20 characters is not met. |
| Message flow |
Describe as precisely as possible the flow through which your recipients will pro-actively consent to receive texts from your business:
An example could be: Another example could be: |
Do not answer something vague such as, "contacts opt-in on our website". You have to describe the opt-in flow precisely and provide a link to the flow itself, even for low volume conversational use cases. |
Campaigns will be rejected during manual verification by carriers if they cannot verify the reality of your opt-in flow. We have seen a lot of rejections due to this field not being precise enough. |
| Included Number(s) | Fill it in like this "12345678911, 1234569811, 12345677711" | Do not fill it in like this "(456) 111-2223, (456) 111-2224" ; or like this "+1 (456) 111-2223, +1 (456) 111-2224" ; or like this "please register all my Aircall numbers" | We will use this field to register your numbers automatically on the TCR and with providers. Any other format than the one in the "Do's" column is going to be rejected. |