A2P 10DLC: Submitting your registration

Choose your preferred language for communications with our team. Our Customer Support team is available to assist you in English, French, Spanish or German and indicate the region you are based in. 

Tip: The only accepted characters are Alpha (A to Z), Numeric (0 to 9), Hyphen (-), and Ampersand (&).

If the legal name of your business includes any other characters, adjust it as follows:

• For symbols such as "+", "@", or ".", spell out the symbol (for example "plus") or remove it and leave a space.
• For a ".com" notation (example: Jones.com), write it as Jones Dot Com or Jones Com.
• For a backward (\) or forward (/) slash, replace it with a hyphen (-).
• For an apostrophe ('), remove the apostrophe and do not leave a space.

• Private Profit: Your company has a valid Tax ID (EIN) and is not listed on a public stock exchange or classified as a non-profit organization.
• Public Profit: Your company is listed on a public stock exchange.
• Sole Proprietor: Your company does NOT have a valid Tax ID (EIN).
• Non-Profit: Only to be used by designated "NON PROFIT" status businesses. Organizations with a "NOT FOR PROFIT" status must register as a "Private Profit” company.
• Government: Only to be used by Government-run organizations.

If your form of business is Public:

• Select a correct Stock Exchange
• Enter a correct Stock symbol

You may check the NASDAQ website to confirm this information.

• If the country is the US, EIN: Enter 9 digits (e.g., 123456789)
• If the country is CA, CBN: Enter only the first 9 digits of the Canadian Business Number (CBN). Example: For a BN of 123456789RT0001, submit 123456789.
• If the country is Other: Enter the first 9 digits of the business registration number
  • Europe: Use the VIES (VAT Look up tool) number validation lookup to confirm your VAT number.
  • UK: The UK Company Number should be provided. The UK Company Number can be found on this UK Company Number lookup tool.
  • Australia: The Australian Business Number (ABN) should be provided. The ABN can be found using this ABN Lookup tool.
  • India: The Company Registration Number (CIN) should be provided. You can find your CIN on the website of the Ministry of Corporate Affairs of India.

• If the country is the US, State: Select the state associated with your business registration information
• If the country is CA, a Canadian Province: Select the province associated with your business registration information
• If the country is Other, Local region: Enter the local region associated with your business registration information

• Select the registration type based on the estimated SMS output: Low or Standard
• Choose 'Low volume' for less than 6,000 segments/day, or 'Standard' for 6,000+. Learn more about segments

Select the vertical or segment in which the business operates. Required by TCR

Note: If Mixed Use case, Sub-use case (1 to 3): Select the sub-use cases that match your SMS activity. The most common sub-use cases are Customer Care, Account Notification, Delivery Notification, and Marketing.

Check the A2P 10DLC Registration statuses to find the list of use cases and their definition.

You will need to provide at least three sample messages. The sample messages should be a good example of what you might send outbound and must match your use case. Provide realistic sample messages (min. 20 characters each). You must provide sample messages that:

• Match the registered use case(s).
• Identify the brand.
• Include at least one example with opt-out language.
• Include embedded links or phone numbers if these attributes are marked "Yes".

An example of a good sample message would be something like:
“Hi there, this is Aircall. We have received your support inquiry and are reviewing the information. We’ll get back to you as soon as we can. Reply STOP to opt out."

Tip: If your campaign has multiple use cases, provide one sample message for each use case.

• Select YES if you’ll be sending any links or URLs, select NO if you won’t be sending any links or URLs.
• Must include a link in at least one sample message.

Select YES if you will include any phone numbers in your outbound messages, select NO if you will not be sending any phone numbers in your outbound messages

• Select yes if your messages will include age-gated content.
• Age-gated content in business text messaging refers to messages that are restricted to recipients who must meet a minimum age requirement, such as for alcohol and tobacco.

Subscriber opt-in is mandatory. You must collect consent before sending messages. The opt-in disclaimer must include:

• Brand name
• Types of messages (customer support, informational, promotional, etc.)
• Message frequency disclosure
• “Message and data rates may apply” disclosure
• HELP information
• STOP information
• Link to privacy policy and terms

Example opt-in disclaimer:
I have read and agree to the privacy policy and terms. By submitting this form and signing up for texts, you consent to receive customer support and informational text messages from [Brand Name] at the number provided, including messages sent by autodialer. Consent is not a condition of purchase. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying STOP. Reply HELP for help. Privacy Policy [link] & Terms [link].

Example opt-in confirmation message:
Thank you for opting in to receive recurring messages from [Company Name]. Msg frequency varies. Msg & data rates may apply. Reply HELP for help. Reply STOP to cancel.

This message is sent when a recipient responds with a “HELP” message. Help keywords must trigger a help message that includes:

• Brand name
• Contact details (email address, phone number, or website link)
• Opt out instructions

Example help message:
Thank you for reaching out to [Brand Name]. Please call us at [phone number] or email us at [email address] for support. Reply STOP to opt-out.

You must provide opt-out keywords and a confirmation message. The opt-out message must include:

• Brand name
• Confirmation that the consumer will no longer receive messages
• min. 20 characters

Example opt-out message:
You have successfully opted out of messages from [Brand Name]. You will receive no further messages.

You will need to explain how consumers opt-in to receive messages. Providing vague or inaccurate call-to-action information will result in a rejection and delay your registration process.

The call-to-action must:

• Minimum 40 characters required.
• Clearly describe how consent is obtained.
• Include all available opt-in methods (web forms, verbal scripts, keywords, IVR, etc.).
• Provide supporting materials (scripts, forms, screenshots, or links).

All opt-in methods must disclose:

• Brand name
• Types of messages
• Message frequency disclosure
• “Message and data rates may apply” disclosure
• HELP information
• STOP information
• Link to the Privacy Policy
• Link to the Terms & Conditions

Important: If a messaging campaign includes marketing alongside other use cases, the opt-in for marketing messages must be collected separately from other types of messaging.

For example, if a business plans to send both customer support and marketing text messages, customers must provide distinct consent for each, such as two separate checkboxes: one specifically for marketing and another for non-marketing communications.

You are required to have compliant terms and conditions publicly accessible on your website. Lack of terms and conditions or non-compliant terms and conditions can result in a campaign rejection. A publicly accessible terms & conditions page is required in order to register for outbound SMS.

Your Terms and Conditions must include:

• Brand name
• Messaging use case description
• Message and data rates may apply disclosure
• Message frequency (or recurring message disclosure)
• Customer support contact information
• Complete opt-out instructions (HELP and STOP), displayed in bold
• Link to the privacy policy
• Disclosure that states “Carriers are not liable for any delayed or undelivered messages”

Select the box to agree to the acknowledgement. “I acknowledge and agree that Aircall will make billing adjustments at a later time to pass through A2P 10DLC registration fees.”

• Select yes if your company does any direct lending or loan arrangements;
• In SMS compliance, “direct lending” or “loan arrangement” generally refers to any business activity where a company is directly offering, arranging, or facilitating a loan, credit, or financing service to consumers via SMS.