Automatic call tagging uses AI to analyze your calls and apply tags without requiring agents to do it manually. This article explains how to enable and configure the feature, what agents see when a call ends, and where tagged calls appear in Aircall.
Note: Automatic call tagging is available on the AI Assist Pro plan. Only agents with an AI Assist Pro license will receive AI tag suggestions. Calls handled by agents without the license will not be auto-tagged. Settings are configured at the number level by Admin and Owner roles.
How automatic call tagging works
After a call ends, AI analyzes the call transcript and available metadata, then matches the content against your existing Aircall tags. Depending on your configuration, tags are either applied automatically or presented to the agent for approval.
AI uses the following metadata alongside the transcript:
- Call duration and direction (inbound or outbound)
- Aircall number used
- Start time and answer time, or missed call reason
- Agent name, email, and team
- IVR branch and selected options
- Teams assigned to the call
- Contact information, if available
Note: The AI only selects from your existing company tags. It will never create new tags.If an agent tags a call manually during the conversation, automatic tagging is skipped for that call. Manual tags always take priority.
Requirements
| Requirement | Details |
|---|---|
| License | AI Assist Pro (required per agent) |
| Permissions | Admin or Owner role to configure |
| Prerequisites | Real-time transcription must be enabled on the number |
| Location | Numbers > [Number] > Settings |
Setting up automatic call tagging
Step 1: Enable real-time transcription
Automatic call tagging requires real-time transcription to analyze call content.
- Go to Aircall Dashboard > Numbers and select the number to configure
- Open Settings.
- Under Transcriptions, enable Transcribe calls in real time.
Step 2: Enable automatic call tagging
- On the same Settings page, scroll to the Automatic call tagging section.
- Toggle auto-tagging on.
- Optionally, add Guidance to improve AI accuracy (see below).
- Save your settings.
Enable automatic call tagging
Automatic call tagging is configured per number, alongside mandatory call tagging settings.
Steps:
- Go to Aircall Dashboard > Numbers and select the number to configure
- Open Settings
- Enable Auto-tagging
- Choose the Application mode: Fully automatic or Agent approval
- Choose the Tag quantity: Single tag or Multiple tags
- Optionally, add Auto-tagging guidance
- Click Save
Choose an application mode
Fully automatic
Tags are applied immediately after the call ends, without any agent action.
- If the call ended view is shown, applied tags are displayed for reference
- If the call ended view is skipped, tags are applied in the background
- Agents can still edit tags later in the call details
Agent approval
AI suggestions are shown to the agent in the call ended view and must be confirmed.
- Suggested tags appear pre-selected in the tag selector
- The agent can confirm, modify, or remove suggestions
- The call ended view is always displayed in this mode
Tip: If agents frequently skip the call ended view, use Fully automatic mode to ensure tags are still applied.
Set the tag quantity
Choose how many tags AI should apply:
- Single tag: Applies the best-matching tag
- Multiple tags: Applies all relevant tags based on call content and guidance
Write auto-tagging guidance
Guidance is optional free-text instructions, up to 2,000 characters, that help AI apply tags more accurately. Without guidance, AI infers meaning from tag names and call content.
Guidance can include rules based on:
- Transcript content
- Call metadata
- A combination of both
To reference a tag, type # to select it from the dropdown. Selected tags appear as highlighted chips, ensuring exact matching.
Example guidance
| Category | Condition | Tag applied |
|---|---|---|
| Transcript-based | Customer confirms their issue is fixed | #Resolved |
| Meeting or callback is scheduled | #Follow-up | |
| Customer raises cost concerns | #Pricing Objection | |
| Metadata-based | Call duration over 5 minutes | #Meaningful Connect |
| Call occurs outside 9am to 6pm | #After Hours | |
| Missed or abandoned call | #Missed - Callback Needed | |
| Call routed through Sales IVR | #Sales Inquiry | |
| Combined rules | Call over 3 minutes and pricing or next steps discussed | #Hot Lead |
| Routed through Support IVR and customer mentions "urgent" or "critical" | #Urgent Support | |
| Exclusions | Do not apply Sales Inquiry if call is under 30 seconds | N/A |
Important: Guidance applies to all calls on the configured number. Use precise rules and include exclusions where needed to avoid over-tagging.
Call ended view behavior
The call ended view depends on wrap-up time, mandatory tagging settings, and the selected application mode.
When an agent tags during the conversation
Automatic tagging is skipped and the call ended view follows its standard behavior. For more information, please see Aircall Workspace: Tagging your calls.
Agent approval mode
- The call ended view is always displayed
- AI-suggested tags appear pre-selected under an AI Suggested section
- Agents can confirm, edit, or remove suggestions before saving
Fully automatic mode
| Number configuration | Call ended view | Auto-tagging behavior |
|---|---|---|
| Wrap-up time enabled | Shown | Tags displayed for reference |
| Mandatory tagging enabled (no wrap-up) | Shown | Tags displayed for reference |
| Neither enabled | Skipped | Tags applied in the background |
How agents interact with suggestions
Agent approval mode
Agents can:
- Confirm suggested tags
- Unselect incorrect tags
- Add additional tags manually
Fully automatic mode
- Tags are applied automatically
- Agents can review and edit tags later in the call details view
How AI-applied tags are identified
AI-applied and suggested tags are visually marked:
| Tag origin | Display |
|---|---|
| Applied automatically | "Applied by AI" indicator |
| Suggested and approved | "Suggested by AI" indicator |
| Applied manually | No indicator |
FAQs:
Can I use automatic call tagging if I do not write any guidance?
Yes. AI infers meaning from tag names and call content. Guidance improves accuracy, especially for complex or ambiguous tags.
What happens if an agent manually tags a call during the conversation?
Automatic tagging is skipped and manual tags are preserved.
Can agents edit AI-applied tags after a call?
Yes. Tags can be modified in the call details view.
Does automatic tagging work if the call ended view is skipped?
In Fully automatic mode, yes. Tags are applied in the background. In Agent approval mode, the call ended view is always shown.
Where do I configure automatic call tagging?
In the Aircall Dashboard >Numbers > Settings. Only Admins and Owners can configure this feature.
Which plan is required?
Automatic call tagging requires the AI Assist Pro plan.
Can I configure different settings for different numbers?
Yes. Auto-tagging is configured per number, allowing different modes, tag quantities, and guidance per number.