This article explains a common reason for receiving unexpected or unwanted inbound calls after launching or modifying a Google Ads campaign, and outlines the recommended next steps.

Symptoms

You may notice one or more of the following situations:

  • You suddenly begin receiving unwanted inbound calls.
  • You have recently created, launched, or edited a Google Ads campaign for your business.

Cause

A common cause of unwanted inbound calls when using Google Ads is the use of search keywords that are too broad or not specific enough for your business. Broad keywords can trigger ads for irrelevant searches, which may result in calls that are not aligned with your intended audience.

For more detailed information, refer to the Google Ads documentation Google Ads Help - About Unwanted Calls 

Recommended action

In these cases, Aircall recommends contacting Google Ads support directly for guidance. They can help you review your campaign settings, refine keyword targeting, and reduce unwanted calls generated by your ads.

Note: Aircall does not manage or control Google Ads campaign configurations. Any changes related to keywords, targeting, or ad behavior must be handled directly within Google Ads.