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WhatsApp in Aircall - Specific Rates

⚠️ To add WhatsApp in Aircall to your subscription, please visit here.

For general information on how WhatsApp in Aircall is charged, please visit: WhatsApp in Aircall - Pricing

Meta and Aircall Rates

Aircall charges for each outbound Marketing template, as well as outbound Utility templates sent after the 24-hour customer service window has closed. These charges are in accordance with Meta's pricing, plus an Aircall usage fee (outlined below) to account for Aircall functional costs. 

Please note, Aircall passes on applicable Meta charges for your company's messaging activity via Aircall invoices.

More information on Meta's pricing, including specific rates, can be found at their page here: Conversation-Based Pricing.

Below outlines the rates for delivered outbound message templates while using the WhatsApp in Aircall add-on.  

Rates per template (as of May 2025)

⚠️ Rates subject to change as Meta updates their pricing or model.

Rates below are in $USD and €EUR.

Country Template Type Meta Template Rate Aircall Usage Fee Total Invoiced by Aircall
Afghanistan Marketing 0.0732 0.0148 0.09
Afghanistan Utility 0.0157 0.0033 0.02
Albania Marketing 0.0860 0.0170 0.10
Albania Utility 0.0353 0.0067 0.04
Algeria Marketing 0.0225 0.0045 0.03
Algeria Utility 0.0040 0.0010 0.01
Angola Marketing 0.0225 0.0045 0.03
Angola Utility 0.0040 0.0010 0.01
Argentina Marketing 0.0618 0.0122 0.07
Argentina Utility 0.0340 0.0070 0.04
Armenia Marketing 0.0860 0.0170 0.10
Armenia Utility 0.0353 0.0067 0.04
Australia Marketing 0.0732 0.0148 0.09
Australia Utility 0.0157 0.0033 0.02
Austria Marketing 0.0592 0.0118 0.07
Austria Utility 0.0300 0.0060 0.04
Azerbaijan Marketing 0.0860 0.0170 0.10
Azerbaijan Utility 0.0353 0.0067 0.04
Bahrain Marketing 0.0341 0.0069 0.04
Bahrain Utility 0.0157 0.0033 0.02
Bangladesh Marketing 0.0732 0.0148 0.09
Bangladesh Utility 0.0157 0.0033 0.02
Belarus Marketing 0.0860 0.0170 0.10
Belarus Utility 0.0353 0.0067 0.04
Belgium Marketing 0.0592 0.0118 0.07
Belgium Utility 0.0300 0.0060 0.04
Benin Marketing 0.0225 0.0045 0.03
Benin Utility 0.0040 0.0010 0.01
Bolivia Marketing 0.0740 0.0150 0.09
Bolivia Utility 0.0113 0.0027 0.01
Botswana Marketing 0.0225 0.0045 0.03
Botswana Utility 0.0040 0.0010 0.01
Brazil Marketing 0.0625 0.0125 0.08
Brazil Utility 0.0080 0.0020 0.01
Bulgaria Marketing 0.0860 0.0170 0.10
Bulgaria Utility 0.0353 0.0067 0.04
Burkina Faso Marketing 0.0225 0.0045 0.03
Burkina Faso Utility 0.0040 0.0010 0.01
Burundi Marketing 0.0225 0.0045 0.03
Burundi Utility 0.0040 0.0010 0.01
Cambodia Marketing 0.0732 0.0148 0.09
Cambodia Utility 0.0157 0.0033 0.02
Cameroon Marketing 0.0225 0.0045 0.03
Cameroon Utility 0.0040 0.0010 0.01
Canada Marketing 0.0250 0.0050 0.03
Canada Utility 0.0040 0.0010 0.01
Chad Marketing 0.0225 0.0045 0.03
Chad Utility 0.0040 0.0010 0.01
Chile Marketing 0.0889 0.0181 0.11
Chile Utility 0.0200 0.0040 0.02
China Marketing 0.0732 0.0148 0.09
China Utility 0.0157 0.0033 0.02
Colombia Marketing 0.0125 0.0025 0.02
Costa Rica Marketing 0.0740 0.0150 0.09
Costa Rica Utility 0.0113 0.0027 0.01
Côte d'Ivoire Marketing 0.0225 0.0045 0.03
Côte d'Ivoire Utility 0.0040 0.0010 0.01
Croatia Marketing 0.0860 0.0170 0.10
Croatia Utility 0.0353 0.0067 0.04
Czechia Marketing 0.0860 0.0170 0.10
Czechia Utility 0.0353 0.0067 0.04
Denmark Marketing 0.0592 0.0118 0.07
Denmark Utility 0.0300 0.0060 0.04
Dominican Republic Marketing 0.0740 0.0150 0.09
Dominican Republic Utility 0.0113 0.0027 0.01
Ecuador Marketing 0.0740 0.0150 0.09
Ecuador Utility 0.0113 0.0027 0.01
Egypt Marketing 0.1073 0.0217 0.13
Egypt Utility 0.0052 0.0008 0.01
El Salvador Marketing 0.0740 0.0150 0.09
El Salvador Utility 0.0113 0.0027 0.01
Eritrea Marketing 0.0225 0.0045 0.03
Eritrea Utility 0.0040 0.0010 0.01
Ethiopia Marketing 0.0225 0.0045 0.03
Ethiopia Utility 0.0040 0.0010 0.01
Finland Marketing 0.0592 0.0118 0.07
Finland Utility 0.0300 0.0060 0.04
France Marketing 0.1432 0.0288 0.17
France Utility 0.03 0.0060 0.04
Gabon Marketing 0.0225 0.0045 0.03
Gabon Utility 0.0040 0.0010 0.01
Gambia Marketing 0.0225 0.0045 0.03
Gambia Utility 0.0040 0.0010 0.01
Georgia Marketing 0.0860 0.0170 0.10
Georgia Utility 0.0353 0.0067 0.04
Germany Marketing 0.1365 0.0275 0.16
Germany Utility 0.0550 0.0110 0.07
Ghana Marketing 0.0225 0.0045 0.03
Ghana Utility 0.0040 0.0010 0.01
Greece Marketing 0.0860 0.0170 0.10
Greece Utility 0.0353 0.0067 0.04
Guatemala Marketing 0.0740 0.0150 0.09
Guatemala Utility 0.0113 0.0027 0.01
Guinea-Bissau Marketing 0.0225 0.0045 0.03
Guinea-Bissau Utility 0.0040 0.0010 0.01
Haiti Marketing 0.0740 0.0150 0.09
Haiti Utility 0.0113 0.0027 0.01
Honduras Marketing 0.0740 0.0150 0.09
Honduras Utility 0.0113 0.0027 0.01
Hong Kong Marketing 0.0732 0.0148 0.09
Hong Kong Utility 0.0157 0.0033 0.02
Hungary Marketing 0.0860 0.0170 0.10
Hungary Utility 0.0353 0.0067 0.04
India Marketing 0.0107 0.0023 0.01
India Utility 0.0014 0.0006 0.00
Indonesia Marketing 0.0411 0.0079 0.05
Indonesia Utility 0.0200 0.0040 0.02
Iraq Marketing 0.0341 0.0069 0.04
Iraq Utility 0.0157 0.0033 0.02
Ireland Marketing 0.0592 0.0118 0.07
Ireland Utility 0.0300 0.0060 0.04
Israel Marketing 0.0353 0.0067 0.04
Israel Utility 0.0053 0.0007 0.01
Italy Marketing 0.0691 0.0139 0.08
Italy Utility 0.0300 0.0060 0.04
Jamaica Marketing 0.0740 0.0150 0.09
Jamaica Utility 0.0113 0.0027 0.01
Japan Marketing 0.0732 0.0148 0.09
Japan Utility 0.0157 0.0033 0.02
Jordan Marketing 0.0341 0.0069 0.04
Jordan Utility 0.0157 0.0033 0.02
Kenya Marketing 0.0225 0.0045 0.03
Kenya Utility 0.0040 0.0010 0.01
Kuwait Marketing 0.0341 0.0069 0.04
Kuwait Utility 0.0157 0.0033 0.02
Latvia Marketing 0.0860 0.0170 0.10
Latvia Utility 0.0353 0.0067 0.04
Lebanon Marketing 0.0341 0.0069 0.04
Lebanon Utility 0.0157 0.0033 0.02
Lesotho Marketing 0.0225 0.0045 0.03
Lesotho Utility 0.0040 0.0010 0.01
Liberia Marketing 0.0225 0.0045 0.03
Liberia Utility 0.0040 0.0010 0.01
Libya Marketing 0.0225 0.0045 0.03
Libya Utility 0.0040 0.0010 0.01
Lithuania Marketing 0.0860 0.0170 0.10
Lithuania Utility 0.0353 0.0067 0.04
Madagascar Marketing 0.0225 0.0045 0.03
Madagascar Utility 0.0040 0.0010 0.01
Malawi Marketing 0.0225 0.0045 0.03
Malawi Utility 0.0040 0.0010 0.01
Malaysia Marketing 0.0860 0.0170 0.10
Malaysia Utility 0.0140 0.0030 0.02
Mali Marketing 0.0225 0.0045 0.03
Mali Utility 0.0040 0.0010 0.01
Mauritania Marketing 0.0225 0.0045 0.03
Mauritania Utility 0.0040 0.0010 0.01
Mexico Marketing 0.0436 0.0084 0.05
Mexico Utility 0.0100 0.0020 0.01
Moldova Marketing 0.0860 0.0170 0.10
Moldova Utility 0.0353 0.0067 0.04
Mongolia Marketing 0.0732 0.0148 0.09
Mongolia Utility 0.0157 0.0033 0.02
Morocco Marketing 0.0225 0.0045 0.03
Morocco Utility 0.0040 0.0010 0.01
Mozambique Marketing 0.0225 0.0045 0.03
Mozambique Utility 0.0040 0.0010 0.01
Namibia Marketing 0.0225 0.0045 0.03
Namibia Utility 0.0040 0.0010 0.01
Nepal Marketing 0.0732 0.0148 0.09
Nepal Utility 0.0157 0.0033 0.02
Netherlands Marketing 0.1597 0.0323 0.19
Netherlands Utility 0.0500 0.0100 0.06
New Zealand Marketing 0.0732 0.0148 0.09
New Zealand Utility 0.0157 0.0033 0.02
Nicaragua Marketing 0.0740 0.0150 0.09
Nicaragua Utility 0.0113 0.0027 0.01
Niger Marketing 0.0225 0.0045 0.03
Niger Utility 0.0040 0.0010 0.01
Nigeria Marketing 0.0516 0.0104 0.06
Nigeria Utility 0.0067 0.0013 0.01
Norway Marketing 0.0592 0.0118 0.07
Norway Utility 0.0300 0.0060 0.04
Oman Marketing 0.0341 0.0069 0.04
Oman Utility 0.0157 0.0033 0.02
Pakistan Marketing 0.0473 0.0097 0.06
Pakistan Utility 0.0054 0.0006 0.01
Panama Marketing 0.0740 0.0150 0.09
Panama Utility 0.0113 0.0027 0.01
Papua New Guinea Marketing 0.0732 0.0148 0.09
Papua New Guinea Utility 0.0157 0.0033 0.02
Paraguay Marketing 0.0740 0.0150 0.09
Paraguay Utility 0.0113 0.0027 0.01
Peru Marketing 0.0703 0.0137 0.08
Peru Utility 0.0200 0.0040 0.02
Philippines Marketing 0.0732 0.0148 0.09
Philippines Utility 0.0157 0.0033 0.02
Poland Marketing 0.0860 0.0170 0.10
Poland Utility 0.0353 0.0067 0.04
Portugal Marketing 0.0592 0.0118 0.07
Portugal Utility 0.0300 0.0060 0.04
Puerto Rico Marketing 0.0740 0.0150 0.09
Puerto Rico Utility 0.0113 0.0027 0.01
Qatar Marketing 0.0341 0.0069 0.04
Qatar Utility 0.0157 0.0033 0.02
Romania Marketing 0.0860 0.0170 0.10
Romania Utility 0.0353 0.0067 0.04
Russia Marketing 0.0802 0.0158 0.10
Russia Utility 0.0400 0.0080 0.05
Rwanda Marketing 0.0225 0.0045 0.03
Rwanda Utility 0.0040 0.0010 0.01
Saudi Arabia Marketing 0.0455 0.0095 0.06
Saudi Arabia Utility 0.0115 0.0025 0.01
Senegal Marketing 0.0225 0.0045 0.03
Senegal Utility 0.0040 0.0010 0.01
Serbia Marketing 0.0860 0.0170 0.10
Serbia Utility 0.0353 0.0067 0.04
Sierra Leone Marketing 0.0225 0.0045 0.03
Sierra Leone Utility 0.0040 0.0010 0.01
Singapore Marketing 0.0732 0.0148 0.09
Singapore Utility 0.0157 0.0033 0.02
Slovakia Marketing 0.0860 0.0170 0.10
Slovakia Utility 0.0353 0.0067 0.04
Slovenia Marketing 0.0860 0.0170 0.10
Slovenia Utility 0.0353 0.0067 0.04
Somalia Marketing 0.0225 0.0045 0.03
Somalia Utility 0.0040 0.0010 0.01
South Africa Marketing 0.0379 0.0071 0.05
South Africa Utility 0.0076 0.0014 0.01
South Sudan Marketing 0.0225 0.0045 0.03
South Sudan Utility 0.0040 0.0010 0.01
Spain Marketing 0.0615 0.0125 0.07
Spain Utility 0.0200 0.0040 0.02
Sri Lanka Marketing 0.0732 0.0148 0.09
Sri Lanka Utility 0.0157 0.0033 0.02
Sudan Marketing 0.0225 0.0045 0.03
Sudan Utility 0.0040 0.0010 0.01
Sweden Marketing 0.0592 0.0118 0.07
Sweden Utility 0.0300 0.0060 0.04
Taiwan Marketing 0.0732 0.0148 0.09
Taiwan Utility 0.0157 0.0033 0.02
Tajikistan Marketing 0.0732 0.0148 0.09
Tajikistan Utility 0.0157 0.0033 0.02
Tanzania Marketing 0.0225 0.0045 0.03
Tanzania Utility 0.0040 0.0010 0.01
Thailand Marketing 0.0732 0.0148 0.09
Thailand Utility 0.0157 0.0033 0.02
Togo Marketing 0.0225 0.0045 0.03
Togo Utility 0.0040 0.0010 0.01
Tunisia Marketing 0.0225 0.0045 0.03
Tunisia Utility 0.0040 0.0010 0.01
Turkey Marketing 0.0109 0.0021 0.01
Turkey Utility 0.0053 0.0007 0.01
Turkmenistan Marketing 0.0732 0.0148 0.09
Turkmenistan Utility 0.0157 0.0033 0.02
Uganda Marketing 0.0225 0.0045 0.03
Uganda Utility 0.0040 0.0010 0.01
Ukraine Marketing 0.0860 0.0170 0.10
Ukraine Utility 0.0353 0.0067 0.04
United Arab Emirates Marketing 0.0384 0.0076 0.05
United Arab Emirates Utility 0.0157 0.0033 0.02
United Kingdom Marketing 0.0529 0.0101 0.06
United Kingdom Utility 0.0220 0.0040 0.03
United States Marketing 0.0250 0.0050 0.03
United States Utility 0.0040 0.0010 0.01
Uruguay Marketing 0.0740 0.0150 0.09
Uruguay Utility 0.0113 0.0027 0.01
Uzbekistan Marketing 0.0732 0.0148 0.09
Uzbekistan Utility 0.0157 0.0033 0.02
Venezuela Marketing 0.0740 0.0150 0.09
Venezuela Utility 0.0113 0.0027 0.01
Vietnam Marketing 0.0732 0.0148 0.09
Vietnam Utility 0.0157 0.0033 0.02
Yemen Marketing 0.0341 0.0069 0.04
Yemen Utility 0.0157 0.0033 0.02
Zambia Marketing 0.0225 0.0045 0.03
Zambia Utility 0.0040 0.0010 0.01
Jordan W.

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