Analytics: Numbers performance report

The Number performance report shows Admins the health and performance of their Aircall numbers, so you can see the answer-rate lift Branded Caller ID and Local presence deliver, all in one place. It currently covers Branded Caller ID performance and Local presence performance. Number reputation data will be added to this report over time.

Note: This report is available to Admins only. Supervisors and Agents don't see it in the Analytics navigation. Every action this report surfaces, like enrolling a number in Branded Caller ID, is Admin-scoped, which is why access is restricted.

Before you begin

• You need an Admin role. The report isn't visible to Supervisors or Agents.
• Branded Caller ID must be set up and at least one number registered. See Branded Caller ID: show your business name on outbound calls (US) if you haven't done this yet.
• Branded Caller ID data covers US, UK, Canada, Spain and France numbers.
• Local presence requires the Professional plan or above. There's no country restriction: if your plan includes Local presence, it applies to all your numbers.

Note: Having Branded Caller ID available on your account isn't enough on its own. Each number needs to be individually registered before it appears in this report.

Using the Numbers Performance report

Go to Aircall Dashboard > Analytics > Numbers performance to access the report.

The report is organized into two tabs, Number reputation and Local presence. Select a tab to see its data. 

Both tabs share the same filter bar: a period selector, number scope, minimum connected time, and Apply, Reset, and All filters options. On the Local presence tab, the numbers filter includes every number on your account, since Local presence has no country restriction.

Use the Export button at the top of the page to download the current tab's KPI values and chart data for the selected period.

Number Reputation tab

Branded calling KPIs

Three KPI cards show figures for your selected period:

• Answer rate, branded numbers: the percentage of outbound calls from your branded numbers that connect.
• Branded vs. non-branded delta: how much higher your branded numbers' answer rate is compared to the previous period.
• Branded calls made: how many outbound calls were placed from branded numbers, along with how many of your eligible numbers are currently enrolled.

Alongside the KPI cards, the Connected rate over time chart compares your branded numbers' answer rate against your non-branded numbers over the selected period. This is the clearest way to see the before-and-after impact of enrolling a number in Branded Caller ID.

Note: If a number was enrolled partway through your selected period, the chart reflects that, showing its performance before and after enrollment, rather than one status for the whole period.

Your numbers' health

Below the chart, you can see two sections: 

• Monitor your number reputation: gives you a quick count of your enrolled numbers. 
• Number performance breakdown: lists each number individually, with its line, branded status, and answer rate.

Note: These section may show additional columns as number reputation and other capabilities are added later this year. These won't be populated until those features are live.

If you don't see any data

If none of your numbers are enrolled in Branded Caller ID yet, you'll see a promo screen instead of data.

Click Set up branded calling to get started, or follow "Branded Caller ID: show your business name on outbound calls (US)" for the full setup process.

Other things to check:

• A number you just registered isn't showing yet: registration status updates once per day. Allow up to 24 hours before a newly registered number appears.
• A number is missing from the report entirely: check that it's registered for Branded Caller ID, and that it's a US number. Other markets aren't supported yet.

Local Presence tab

Local presence shows how widely you're using local presence, how well local-number matching is working, and the answer-rate lift it delivers compared to calls placed without it.

Local Presence KPIs

Under Local presence performance, six KPI cards show figures for your selected period:

• Calls with local presence: the number of outbound calls placed using a matched local number.
• Percentage of calls with local presence: the share of all your outbound calls that were placed with local presence enabled.
• Local presence numbers active: how many of your numbers had local presence active during the period.
• Connected rate lift: the difference, in percentage points (pp), between the connected rate of calls placed with local presence and the connected rate of calls placed without it, over the same period.
• Users using local presence: how many agents placed at least one call using local presence during the period.
• Percentage of users using local presence: the share of your active agents, meaning agents who placed at least one outbound call in the period, who used local presence.

Alongside the KPI cards, the Connected rate trend chart compares, day by day across your selected period, the connected rate of calls with local presence enabled against calls with local presence disabled. This is the clearest way to see the before-and-after impact of turning on local presence.

If you don't see any data

If your company isn't on the Professional plan or above, or your team hasn't placed any calls using local presence yet, you'll see a promo screen instead of data.

If you're on the Professional plan but still see no data, please keep in mind data only appears once outbound calls have actually been placed using local presence. If your team hasn't started using it yet, the tab stays empty until they do.

What's coming next

• More markets for Branded Caller ID.
• Number reputation: monitoring for spam labels (Clean, At risk, or Flagged for spam) across your numbers, covering US, UK, Germany, Canada, Spain, France, and Australia, planned for later this year.
• Local presence match quality: a breakdown of how your local presence calls are matched to numbers, including an alert if match quality drops.

FAQs

Why can't I find the Number Performance Report?

This report is Admin-only. If you're a Supervisor or Agent, you can't access it in the Analytics navigation. This is expected, not a bug.

My colleague can see it and I can't. Why?

Most likely a role difference. Check that you have the Admin role.

We have Branded Caller ID, so why is the report empty?

Having the feature on your account isn't the same as having a number registered. Each number needs to be individually enrolled before it contributes data to this report. See "Branded Caller ID: show your business name on outbound calls (US)."

We registered our numbers and still see nothing. What's wrong?

Check the number's country. At launch, Branded Caller ID data only covers US numbers. Support for other markets is coming later this year.

A number shows branding for only part of the period I selected. Is that a bug?

No, that's expected. If a number was enrolled or removed from Branded Caller ID partway through the period, the report reflects that change rather than showing one status for the whole period.

Why can't I find the Local presence tab?

Local presence requires the Professional plan or above. If your company is on a lower plan, the tab won't appear in the Numbers performance report, regardless of your numbers' countries.

We're on the Professional plan. Why is the Local presence tab empty?

The tab only shows data once your team has placed outbound calls using local presence. If local presence hasn't been used yet, you'll see a promo screen instead. There's no separate registration step: once local presence calls start coming in, they'll appear here automatically.