Note: Requirements for opt-in may vary based on the use case (customer care, account notification, or promotional/marketing).
Brand Details
Brand Name: Name visible to your clients
Company Name: Legal name of the business
EIN: Tax ID of the business. Should be 9 digits long
For non-US entities, please provide the following information in lieu of the EIN:
For Canadian businesses, please provide your Canadian Business Number (CBN). The CBN should be submitted with only the first 9 numeric digits of your BN. In this example, the part of the BN that should be submitted is bolded.
Tax/Corporation ID field: 123456789RT0001
For companies in Europe, you should use the VIES VAT number validation lookup to confirm the VAT number.
Website: Ensure you have a functional, working website. A compliant privacy policy and terms & conditions/terms of use should be easily found on the website.
The company's website/online presence should match the name visible for your clients and be consistent with the Brand name you provided. The brand should be easily findable on the website.
Campaign and Content Attributes
Subscriber Opt In is mandatory. You must receive consent to send text messages to users. The disclaimer where the opt-in occurs should include all of the following:
The subscriber opt-in disclaimer should include all of the following:
Brand name
Types of messages being sent (ie, customer support, informational, promotional/marketing, etc.)
Message frequency disclosure
"Message and data rates may apply" disclosure
HELP information
STOP information
Example: "By submitting this form and signing up for texts, you consent to receive customer support, informational, and promotional text messages from [Brand Name] at the number provided, including messages sent by autodialer. Consent is not a condition of purchase. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying STOP. Reply HELP for help. Privacy Policy [link to your privacy policy] & Terms [link to your terms & conditions]."
Subscriber Opt-out: Provide the opt-out keywords. The Opt-out Message is required to contain the following details:
Brand name
Confirmation the consumer will receive no further messages
Example: "You have successfully opted out of messages from [Brand Name]. You will receive no further messages."
Subscriber Help: Provide the Help keywords. The Help Message must contain the following details:
Brand name
An email address, phone number, or website link that the consumer can use for assistance
Example: "Thank you for reaching out to [Brand Name]. Please call us at [phone number] or email us at [email address] for support. Reply STOP to opt-out."
Number Pooling: This must be selected as "Yes" if the campaign is registering more than 49 TNs on the campaign.
Direct Lending or Loan Arrangement: Must be checked "Yes" if the brand engages in direct lending or loan arrangement, even if the messaging on the campaign is not related to the lending.
Embedded Link: Indicates if the campaign will send embedded links in the messages.
If selected "Yes", an embedded link must be included in at least one of the sample messages.
Embedded Phone Number: Indicates whether the campaign will send embedded phone numbers in the messages (excluding providing a contact for HELP in the help response).
If selected "Yes", an embedded phone number must be included in at least one of the sample messages.
If checked "Yes", an embedded phone number must be included in at least one of the sample messages.
Age-Gated Content: Must be checked "Yes" if the content includes any age-gated materials.
Terms & Conditions: Must be checked "Yes" and the Terms & Conditions link needs to be provided in the Terms and Conditions Link field.
Campaign Details (Use Case)
Campaign Description (Use Case Description) This field is used to give a clear and detailed description of what the campaign will be used for.
Ensure description aligns with registered use case (i.e., registered as 2FA campaign but campaign description references customer care messages would result in a rejection)
If multiple use cases are registered, describe all use cases in the description (i.e., Low volume mixed campaign that includes 2FA and Marketing use cases. Both use cases should be mentioned in the campaign description.)
If donations are collected, it must be clearly stated.
Call to Action ( Message Flow): This field is used to describe how a consumer opts-in to the campaign, therefore giving consent to the sender to receive their messages. The
call-to-action must be explicitly clear and inform the consumer of the nature of the program. If multiple opt-in methods can be used for the same campaign, you must list them all.
Clearly explains how the consumer agrees to receive text messages from the brand
Provide a script, link, or attachment of the opt-in collection material (webform, physical form, verbal opt-in script, keyword marketing material, etc.).
All opt-in methods (consumer-initiated, keyword, IVR, verbal, written forms, webforms, etc.) are required to contain the following disclosures:
Brand name
Types of messages being sent
Message frequency disclosure
“Message and data rates may apply” disclosure
Help information
Stop information
Link to the Privacy Policy
Link to the Terms and Conditions
Terms and Conditions Link: Use this field instead of adding links to the CTA field
Terms and Conditions must have an SMS disclosure that includes the types of messages consumers can expect to receive, texting cadence, message and data rate notices, privacy policy links, HELP information, and opt-out instructions.
Sample Messages
Sample Messages must correspond to the registered use case.
If a campaign is registered under multiple use cases (mixed), a sample message for each use case should be provided.
Identify the brand in the message
Provide at least one sample message that includes opt-out language
If Embedded Link was selected “Yes” under Campaign and Content Attributes, an embedded link must be included in at least one of the sample messages