⚠️ This feature is currently being rolled out. Join the waitlist to get updates, and be one of the first to use WhatsApp in Aircall.
When using WhatsApp in Aircall, pricing will be determined based on two factors:
- Add-on costs
- Usage costs
Add-on Pricing
The WhatsApp in Aircall Add-on will be charged per license per month.
- Licenses are not required for your entire account
- Licensed users can send WhatsApp messages
- Non-licensed users can only read WhatsApp messages
For more information on specific license pricing, please reach out to our Customer Success team.
Usage costs
WhatsApp in Aircall usage will be charged as follows:
- Per delivered marketing template message
- Per delivered utility template message, if delivered outside of a customer service window
Whenever a WhatsApp user messages you, a 24-hour timer called a customer service window starts (or refreshes if one has already been started).
When a customer service window is open between you and a user, you can send any type of message to the user. If a window is not open between you and the user, you can only send template messages to the user, as template messages are the only type that can be sent outside of a customer service window.
⚠️ For more information on templates vs custom messages and the customer service window, please visit our article here.
Inbound messages and custom messages will not be charged.
Pricing example 1
- User sends a Marketing template message -> Charged per message
- User sends a Utility template message -> Charged per message
- Customer responds -> Free
- 24h customer service window is opened, the business can now send custom messages, for free
- User sends a custom message -> Free
- User sends a Utility template message -> Free
- Customer responds -> Free
- This refreshes the customer service window
In this example the User will be charged for one Marketing and one Utility message.
Pricing example 2
- A customer sends a message to the business -> Free
- This starts the 24h customer service window
- The business responds with a Utility template message -> Free
- Customer sends a message again -> Free
- This refreshes the customer service window
- 24 hours pass
- The customer service window is now closed
- The business sends a Utility message -> Charged per message
- Customer responds -> Free
- This opens a new 24h customer service window
- The business sends a custom message -> Free
In this example the business will get charged only for one Utility message.
For more information on specific usage pricing rates, please reach out to our Customer Success team.